IMPROVED

Technical Performance & Concept Development

Starting from initial creative concepts and trend research, I helped define the functional and minimalist collection architecture for the launch of the Improved line.

Urban Mobility Campaign

Winter Improved

Summer Improved

Technical Utility

The identity centers entirely on smart, innovative materials. Every garment is built around high-performance fabrics featuring crease-resistance, water-repellency, and thermoregulation creating a versatile, low-maintenance wardrobe that bridges technical outdoor apparel with premium retail design.

STRATEGY & DESIGN

Supporting the hands-on development of the technical garment range.

I worked closely on fabric selection and utility details, helping translate smart, high-performance textiles into wearable, clean commercial products.