REborn
February | Modern Minimalist
The February drop evolves the Reborn story into a more architectural and elevated space. The vision here was 'Modern Minimal': ultra-clean lines, a neutral color palette, and a focus on sharp, futuristic silhouettes.
Product Development
Execution of a premium-feel capsule with a focus on silhouette and textile quality. I managed the development of approximately 30 items, prioritizing structured coats, contemporary suits, and refined essentials.
By using premium fabrics and clean finishing, we created a high-end product segment that remains accessible for the younger demographic.
Parka: Trench-style parka featuring a front zip and button closure, finished with an integrated hood.
Pants: Poplin cargo pants featuring relaxed utility pockets and a matching built-in belt.
Shirt: Straight-cut shirt in premium poplin.
Jacket: Short, structured gabardine jacket in beige, featuring a high Korean-inspired stand-up collar and a full front zip. Complete with two large utility flap-patch chest pockets.
Pants: Cargo minimal popeline trousers.
Shirt: Relaxed-fit shirt crafted from a lightweight crinkled-textured fabric, featuring a clean Mao collar and soft pastel tones.
Suit: Modern single-breasted suit featuring a relaxed, oversized silhouette, classic notch lapels, and matching tailored trousers.
Jersey: Off-white sleeveless henley tank top, featuring a central button placket and a clean, close-to-body fit ideal for layering.
Jacket: Short, structured workwear-style jacket in deep gabardine, spread collar, flap-patch chest pockets, and button fastenings for a clean, functional look.
Pants: Relaxed, straight-leg denim jeans, offering a clean and contemporary minimalist aesthetic.