Trend Lab & Collection

Structure

The 2-Month Cycle

A fast, proven workflow. For five years, I executed this methodology every two months to drive both the creative style and the commercial success of every new drop.

Strategic Alignment

Continuous market research.

I analyzed catwalks, global street style, and fabric sourcing to define the exact color and material frameworks for each season.

From Vision to Retail

Connecting creativity with business.

I worked directly between design and product teams to give directors a clear plan, making it easy to launch multiple commercial collections every month.