VIVIANAPROJECTS

Nautical Preppy

AI Product Development

Nautical classics, reimagined through AI-assisted product development and campaign imagery.

Art direction · AI-assisted imagery

A city story

Nautical codes, seen through an everyday lens. Red knitwear, relaxed tailoring and layered stripes move from the collection into the city.

Nautical Preppy campaign ,  blonde walking in herringbone and ivory Bermuda
Herringbone jacket over red ribbed layers
Red pointelle vest with navy rib trims over striped polo
Two Nautical Preppy looks walking together
Rear view of herringbone, checked trousers and ivory cargo Bermuda
Layered tailoring and pointelle knitwear beside a yellow taxi
Checked tailoring with striped polo and knitwear
Pleats and checked Bermuda detail

Collection & product

Full looks, back views and garment details.

Look 01

Layered polos & relaxed trousers

Look 02

Zip jackets & drawstring trousers

Look 03

Layered jacket & cargo Bermuda shorts

Look 04

Hooded jacket & lace-trim dress

Look 05

Zip jacket, rugby polo & running shorts

Look 06

Reversible jacket & cargo mini skirt

Look 08

Tailored jacket & Bermuda shorts

Look 09

Red jacket & pleated skirt