VIVIANAPROJECTS

Utility

AI Product Development

Utility codes, explored through AI-assisted product development and campaign imagery.

Womenswear & menswear

Utility, softened.

Workwear details meet relaxed silhouettes, soft stripes and delicate layers. A shared wardrobe explored through product studies and AI-assisted campaign imagery.

Collection direction & styling
Viviana Pastore

Utility campaign ,  two models in a natural setting
Utility campaign ,  cord-fastening striped shirt
Utility campaign ,  pale blue shirt

Collection & product

Ten looks · Full silhouettes, back views and garment details.

Look 01 / Striped shirt & shorts

Cord fastenings and a relaxed silhouette.

Look 02 / Striped shirt & trousers

Button-front shirt and drawstring trousers.

Look 03 / Lightweight jacket & tailoring

Shirt layering with relaxed tailored trousers.

Look 04 / Lightweight jacket & cargo skirt

Outerwear, lace-trim top and cargo proportions.

Look 05 / Checked jacket & parachute trousers

Front and back views of the relaxed silhouette.

Look 06 / Checked jacket & layered jersey

Shared outerwear, styled with layered jersey and cargo trousers.

Look 07 / Open-back top & tailored Bermuda

Ribbed top, lace edging and pleated Bermuda shorts.

Look 08 / Ombré shirt & tailored Bermuda

Soft colour transitions and utility pockets.

Look 09 / Lightweight jacket & lace-trim set

Contrast between outerwear and delicate jersey layers.

Look 10 / Hooded shirt jacket & cargo mini

Front and back views of the shirt jacket and cargo mini skirt.