Japan
Tokyo
Inside the world of a brand
I’ve been to Tokyo four times, always staying in Shibuya and spending hours wandering through its shopping streets. The shops, the details, the way people dress: everything catches my eye. These are a few things that have stayed with me.
Retail as an experience
Margaret Howell, Studio Nicholson and Auralee are places I keep thinking about. MUJI, too, for the breadth of its world beyond clothes. Cafés, restaurants and unexpected spaces make these visits feel like an invitation into a brand’s way of living.
At Diesel, there was pasta; at lululemon in Shibuya, a yoga pop-up. The experience continued beyond the products.
Art, retail & identity
Upstairs at Prada
An exhibition at Prada explored silence between couples, communication and the distance technology can create. Encountering those ideas inside a store was unexpectedly moving.
It felt as though the cultural world of Fondazione Prada had entered the shop. I could experience the brand’s references, rather than simply recognise them.
Unable to play this film. Open the video
Unexpected connections
In a gallery space in Shibuya, I discovered a display of iconic Martin Margiela pieces. Moments like this remind me that a story doesn’t always need to explain itself immediately.
For me, Tokyo leaves room for connections to emerge through looking. It is something I bring back into my work: thinking about products, spaces and images together.
Between places
Tap the photo to see the next
